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Attending direct mail marketing expos can lead to an increase in sales

Those in the print marketing field will soon come together at the Graph Expo in Chicago where they will have the opportunity to learn about how to best use direct mail and web-to-print technology to increase sales and find strategies to generate more leads than ever before.

In an article for American Printer, Michael Casey, president and founder of Survey Advantage, writes that intelligent business professionals should take advantage of the gathering's many exhibits to find out what others in the field are doing to get the most bang for their marketing buck.

He also says marketers may want to use the opportunity to both network and even gain new clients.

"For some businesses, it may be difficult to get all the direct sales from the show in one place, but there should be strong sales metrics tied to the show to fully understand the direct and indirect benefit from the show. Some measure success with high-level contact meetings," he wrote.

According to its website, the 2011 event, taking place from September 11-14 in the Windy City, will be the largest in its history.