frameworks Canada

The Next Generation of Address Accuracy Software

In today’s competitive business environment, the strongest companies are those that recognize the value of maintaining accurate and current contact data and have learned to leverage that data effectively and efficiently. They understand that data can be captured incorrectly, customers move, or Postal Codes change, and look for solutions to ensure that the quality of their postal address data is maintained.

These companies understand the cost of acquiring new customers and subsequently how important it is to maintain and keep their customer data current.  They realize that marketing campaigns and other customer messages can be negatively impacted by poor contact data.  Mismanaged resources, lost opportunities, and brand reputation are other casualties of poor data.

Such companies recognize the value of address verification and correction by using an address hygiene program such as frameworks Canada. SERP Recognized for Address Accuracy by Canada Post, frameworks Canada:

• Validates, corrects and standardizes Canadian postal addresses using Point of Call Data from Canada Post
• Generates Statements of Accuracy (SOAs)
• Cuts waste with advanced duplicate detection technology
• Lets you manage your customer databases directly within the software – no importing or exporting
• Is easily integrated into virtually any application housing customer data
• Is fully scalable to the size of your organization
• Lets you enjoy the benefits of greater efficiency, lower costs and increased ROI

If you appreciate the power of accurate data, you’ll appreciate the power of frameworks Canada.

PLUS, ask us about our Switch 'n' Save program and find out how you can save money on your Canadian mailing software by making a simple transition to frameworks Canada. Request more info today!

The Impact of Poor Address Data

How accurate is your customer address data? Probably less than you think.

A recent Canada Post survey* showed that on average, over 11% of a typical mailing list was undeliverable due to inaccuracies in the address data.

Best practices suggest that any company spending significant time and resources acquiring and servicing their customers should implement a data quality program to ensure that their valuable customer data is accurate, both at point of entry (eg websites, CRM systems, call centers) and on an ongoing basis eg monthly, or immediately prior to each mailing.

The costs of not doing so can soon add up. According to Canada Post, over 140 million mailpieces every year do not reach their intended recipients due to inaccurate or incomplete addresses, costing Canadian businesses tens of billions of dollars in wasted resources, lost opportunities and more.

The Cost of Bad Data

Companies without an address quality program in place not only face increased costs that directly impact their bottom line, but also suffer from inefficiencies and lower levels of customer satisfaction that can affect their entire organization. Typical costs include:

Wasted Resources –The website directmarketingonline.ca estimates an average cost of $1 per mailpiece on production alone – this includes printing, material and labor costs of a typical mailing.

Mailing/Fulfillment Costs - Deliveries may be late or returned, meaning additional handling time, and possible repackaging and more postage costs. Many carriers charge Address Correction Penalties too.

Lost Opportunities – If customers don’t receive your message, they cannot respond to your offer.

Damaged Reputation – Your brand can be damaged by poorly targeted or irrelevant mail, incorrectly addressed mail, or multiple pieces sent to the same person? Lost or late deliveries can hurt your reputation, as well as put pressure on your support teams.

Billing/Finance – Undelivered bills mean payments arrive late or not at all, impacting your cash flow.

Environmental Impact – It is also important to consider the impact of wasted materials and resources spent distributing undeliverable mail.

Investing In Canadian Address Quality

Put frameworks Canada to work for you today and take the necessary steps to ensure your addresses are correct and complete. Frameworks Canada takes you through the steps required to achieve the address quality you need to minimize waste and maximize your sales and marketing ROI:

Eliminates costly duplicates in your database

Standardizes addresses according to Canada Post standards

Validates your addresses against Point of Call data

Corrects incomplete or incorrect addresses, adding missing elements

If you appreciate the power of accurate data, you’ll appreciate the power of frameworks Canada.
So take control of your customer database and maximize the value of your customer address data - request your FREE demo today!


PLUS! Maximize your postal savings with our SERP Recognized Presortation mailing software, frameworks Canada Mailers Edition.