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Web-to-print primary growth driver behind $187B industry
Similar to most modern industries, technological developments in the printing market have changed the way stores do business.
Printers have steadily been adopting Web-to-print solutions not only to improve the process internally, but to create a better experience for the customer as well. Web to print is the primary growth driver for the global printing industry in the next five years. Smithers Pira predicts, the global digital printing industry, currently valued at just over $131 billion, will rise by a compounded annual growth rate of 7.8 percent to approximately $187 billion.
- Web-to-print works the way your customers want
Every business is looking for the best way to drive profits. One thing everyone expect from technology is that it will make existing process easier and/or faster, and the printing world is no different. With introduction to print automation, print workflow solutions offer customers the ability to do things their way with complete access to the controls.
- Give customers the control
Perhaps the most glaring advantage of Web-to-print for shops is the simplicity it brings to the ordering process. The digital storefront boasts an interface that leaves much of the responsibility of the order in the hands of customers, offering customers the control and transparency they desire. And the saas print workflow solution shores up resources that would have otherwise been dedicated to guiding clients through the process.
- Free up resources to do more
Offering customers the option of an online storefront isn't about limiting their interactions with staff. The interactive Web-to-print solution is instead dedicated to ensuring the most efficient process possible. Instead of having to embark on tiresome back and forth, customers can design and proof their own materials before ever having to deal with the printer. At the same time, employees will benefit from the newfound time, which they can reinvest in more productive endeavors.
