The Cost Of Bad Data

The Cost Of Bad Data

The Data Warehousing Institute estimates that poor data quality costs U.S. businesses over $600 billion per year. How much is it costing your business?

Sales and Marketing - Inaccurate address data translates into significant waste in materials, labor, time and postage, not to mention lost sales and marketing opportunities.

Mailing/Fulfillment - Deliveries may be late or returned, meaning additional handling time, and possible repackaging and more postage costs. Many carriers charge Address Correction Penalties too.

Customer Support - When mail or packages don't arrive, this puts pressure on your customer support team. The reputation of your company may also be damaged.

Finance - Payments arrive late or not at all, affecting your cash flow. Don't underestimate the cost of bad address data. It causes inefficiencies and raises costs across your entire organization.

Put the AccuMail frameworks batch address verification or AccuMail Verify point of entry address validation software to work for you, and make every address the right address.