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Why web-to-print solutions should be user friendly
Many companies still utilize direct mail marketing strategies as a way to inform consumers about product and service offerings as well as increase brand visibility and customer loyalty. Despite the assumption that outbound marketing through the postal service is less efficient than the technological advances that allow nearly instant communication, direct marketing is still an integral part of the marketing strategies of many companies.
Businesses have two options: using direct mail software themselves or utilizing a company that offers a Web-to-print solution. If the choice is the latter, these businesses should make the process as seamless and as easy as possible for customers, according to a recent article from printing industry website WhatTheyThink?
The article states that Web-to-print providers should understand that there are two different kinds of user experiences: shopping and ordering. By knowing who the customers are and how they use the service, businesses offering a Web-to-print solution can design their online interface to accommodate those who know exactly what they want to order and those looking for additional options such as design style ideas and font choices.
This is critically important as the market for Web-to-print solutions continues to grow. According to information technology website WhaTech, citing research conducted by Global Industry Analysts, the market for Web-to-print services is expected to be valued at $869 million over the next three years. The key factors driving market growth is due to the fact that clients are becoming more savvy when it comes to the use of technology and digital printing methods are increasingly growing more advanced.
As a result, companies that use outbound marketing strategies can benefit from using Web-to-print for their direct mail needs as it streamlines the process and makes it easier to order printed materials that can be mailed to consumers.
