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Varying marketing approaches can benefit small businesses

Small business marketers know there is no exact formula to successful marketing, which is why it is important to keep these simple tips from promotional company Four Color Magnets in mind when attempting to attract more customers.

Using a number of different marketing outlets is always a good plan for small businesses. Many customers like to get their news in a number of ways, demonstrating the importance of having a presence with direct mail, online efforts and on the radio. Using postal software to generate a list of potential customers to send promotional material to is another way businesses can reach out to the customer base in a targeted way, to keep a multi-pronged campaign running efficiently.

A few other marketing tips from Four Color Magnets included making it easy for customers to learn about new products and services and keeping in contact with current customers, which will let them know a business values their loyalty.

While the above tips can help businesses stay in fruitful contact with customers, a recent study conducted by customer relationship management experts Constant Contact and research firm Chadwick Martin Bailey provided some advice on how businesses can connect with consumers online, which included such basic info as making sure to produce relevant content and having an appealing subject line in promotional emails.