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Utilize web-to-print to maximize the print workflow process
In October 2012, Google launched "National No-Print Day" to encourage companies to adopt a paperless future. But while printers continue to streamline their print workflow process and web-to-print offers numerous benefits, print promises to stay well into the future.
Digital Nirvana reports a print service provider recently went through its entire company, employee by employee, to see how the business could run things more efficiently. The printer smoothed out the print workflow process and saw numerous benefits as a result. Upgrading certain departments of the company, such as accounting, with more digital elements allowed the company to use less paper. While the PSP is going paperless in certain aspects, paper remains a vital component of the business.
According to Digital Printer, the future will continue to rely heavily on paper due to its energy efficiency and ability to be recycled. Digital Printer reports that going completely digital increases energy consumption. Instead, companies should consider combining digital elements into direct mail marketing and specific parts of a business to optimize resource use.
One of the best ways marketers can streamline their print workflow process is by employing web-to-print. The technology offers companies more control over their mailing materials while still benefiting from the resultant increases in sales derived from direct mail marketing.
