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US Postal Service certifications can help save money
Direct mail is used by many companies to reach consumers and solicit them for monetary donations or raise awareness to causes. When it comes to sending these items through the mail, it can be very expensive without the use of postal discounts to bring down the price per item being mailed.
One way for organizations to address this issue is to receive a Full-Service Certification from the U.S. Postal Service. The program serves as an incentive for companies that send a lot of communication to consumers through the mail. It was designed to help these organizations take advantage of mailing discounts and automation processes implemented by the USPS to help items move efficiently through its sorting and mailing process.
There are a number of certifications that organizations can take advantage of, one of which is the CASS system, which uses CASS certified software. This solution is designed to improve delivery of materials to customers through the use of postal address validation services using ZIP codes.
Overall, the purpose of the Full-Service Certification program is to ensure a higher level of mail quality on the part of companies that routinely send large numbers of materials through the USPS. For organizations looking to achieve this certification, there are certain thresholds that must be met.
Mailing companies must utilize the Full-Service mailing for 90 days while also using the Mailer Scorecard to monitor the quality of the items being sent. The USPS will run an audit of mailings sent by a company for three months the service was being used. After submitting an application, as long as the company meets the general requirements, a certification will be issued.
Businesses that utilize the USPS to send materials should inquire about the USPS program to save money.
