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Uncovering the demographics that respond best to direct mail marketing
If a company is going to take the time and contribute the necessary financial resources in order to make an outbound marketing campaign a successful one, it is also necessary to have a thorough understanding of the target audience. In addition, direct mail software can streamline the more tedious aspects of a mailer.
The Internet and the overall proliferation of technology has impacted every business sector around the world and changed the way we do things as a society. Person-to-person or business-to-business communication is now faster and more efficient thanks to email and other similar messaging services. Smartphones have nearly eliminated the need to buy an expensive camera to take high-quality pictures, and the list goes on in the number of ways technology has essentially reshaped our world.
When it comes to consumer marketing, direct mail is still as powerful and effective as it ever was, as long as businesses understand who it is they're targeting.
American News Report lists the generational groups - millennials, Generation X, baby boomers, civic generation - that would be more responsive to direct mail marketing as opposed to the ones that would make it a less than effective strategy. The article states that the civic generation and baby boomers are the two that are likely to be swayed the most by direct mail marketing.
Baby boomers classified as those between the ages of 50-68, is the largest of the four groups with an estimated population of 78 million. These individuals are very likely to act on any direct mail correspondence they receive in their mailboxes. This is advantageous because they also account for more than $1 trillion in consumer spending.
The civic generation, those individuals aged 69 and up, are also good for companies to market to through the mail as well, according to the report. This data should help any company strengthen their direct mail efforts and increase the likelihood of a campaign's success.
