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Tips for creating a successful direct marketing campaign
Technology has becomes so pervasive that it has revolutionized just about every business sector in the world. But no industry has been affected by the proliferation of tech quite like postal service. Email has completely changed the way messages, data and other information are exchanged back-and-forth, and the post office, for many, seems like a very antiquated way of accomplishing certain tasks. However, as long as companies continue to use direct mail as an advertising strategy, the postal service, as well as direct mail software will still have value.
Epsilon's marketing blog, A Brand New View, cited three independent surveys and one of its own that highlight the continued value of direct mail campaigns.
The company's "Channel Preference Study" revealed that in the United States, 73 percent of consumers said they would rather communicate with by brands that use direct mail software to send information because of the convenience it offers in terms of being able to read the items when they're ready to do so. In Canada, 67 percent of respondents said the same.
Epsilon's study also revealed that generally speaking, an overwhelming number of Americans and Canadians enjoy the anticipation of going to the mailbox to retrieve mail that advertises new products at 59 percent and 65 percent, respectively.
This is good news for those considering a direct mailing campaign, and Long Island Business News offers several tips on how to get one off the ground.
One of the key points is being careful to choose the right customer segment. Because there are multiple categories that targets a wide variety of audiences, it's important to know which list contains the individuals you're looking to market to.
In fact, all of the tips listed on the website speak to having a clear understanding of who your consumer is to maximize your direct mail campaign efforts.
