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The value of web-to-print software for printing companies
As it has done for many other industries, technology has revolutionized the world of printing. Things that were once done manually have now been streamlined and made easier through the use of automation. From the consumer side, Web-to-print solutions have simplified the way orders are placed and accelerated the time that proofs are sent back, allowing customer authorization to be given more quickly.
However, despite these advantages, many companies still don't make the most of Web-to-print software by integrating it into their operations. According to an article from MyPrintCloud, printing business put themselves behind their competition by not implementing a Web-to-print software portal for customers as this method has essentially become an industry standard.
Despite this, there are still many companies that are hesitant to integrate technology into their operations. This is often due to an aversion of technology and not understanding how it can streamline processes and add more money to the bottom line, according to a recent article from ITWeb.
The website lists a number of advantages for printers that use a Web-to-print solution in conjunction with other available technology. Some of these include the ability to make personalization of printed materials easier. Through a concept called variable data printing, changes can be made on the fly from one item to the next without compromising speed or efficiency.
ITWeb also states that technology can make it easier to produce projects that include both color and blank and white ink, almost eliminating the complexity involved that would have been present through the use of manual printing methods. Additionally, MyPrintCloud suggests that a printing organization with a reputation for using cutting edge technology to complete jobs can gain leverage with customers and increase profits.
These are just some of the advantages that a Web-to-print solution used in collaboration with other kinds of advanced printing technology can be beneficial to a company.
