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Technology can help marketers
Quick response codes are changing the way many people think about marketing through printed material. The barcodes offer a way for users of internet-enabled phones to gain access to a digital platform. Once customers are connected, companies can bring them to any number of websites or reward them with benefits for engaging further.
Among the most innovative companies in this area is SCVNGR, which recently rolled out an eight-week pilot program in Boston and Philadelphia. The new system will let people pay for items using a personal QR code, Mashable reports.
"What we're trying to do, as always, is build a game layer on top of the world,” said Seth Priebatsch, the firm's CEO and founder. "We have one product that delivers that game layer in a social way, and one product that delivers that in a transactional way. Google knows that Google Wallet is a five year play at the earliest. … We are a right now play. We are an everybody play."
There are other tools that marketing experts can leverage to engage with clients. Using web-to-print can save companies time when producing a printed advertising campaign.
