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Studies look at QR adoption rate differences between genders
Recent studies have examined the effectiveness of using quick response codes in printed material based on gender.
In a recent blog entry for Digital Nirvana, writer Heidi Tolliver-Walker points to a number of different surveys that examined gender ratios in QR use.
"According to Mobio Identity Systems, a mobile payments company, for example, those scanning QR codes are overwhelmingly female (68 percent)," she writes. "According to ScanBuy, which offers its own platform for scanning and reading codes ... they are primarily male (57 percent)."
She points out that often, adoption of the scannable codes depended on the sector a firm was involved in. She writes that men were less likely to be interested in mobile payments compared to women.
No matter the industry, companies can leverage the latest in technology to make marketing campaigns more effective. Other strategies such as address validation software can make these strategies even more likely to reach a target audience.
