Latest News
Staying competitive means being smart
Marketing is a competitive business. And in order to stay competitive, companies need to not only have a multichannel marketing strategy in place, but also make sure every advertising avenue is traversed intelligently.
For companies employing extensive direct mail marketing strategies, the costs of preparing mailers and subsequently sending them to prospective customers can be costly. However, a recent article in Real Business reaffirms the benefits of such campaigns are tangible and available for those willing to employ the right cost-saving measures, like web-to-print solutions and mailing software.
By using web-to-print, companies can quickly and easily create an assorted array of high-quality, custom mailers, which can immediately increase the effectiveness of marketing campaigns. By consolidating printing operations in one system, company heads at all levels can inspect forthcoming marketing materials and help dictate what content is included. This makes for diverse, localized strategies that can increase earnings and cut costs all while maintaining a centralized brand.
To further streamline operations, companies can invest in efficient mailing software. By removing duplicate addresses and automatically generating all required postal reports, mailing software can effectively eliminate excess labor and costs. Additionally, mailing software provides users the option to presort mail, which, as Star Communications Vice President Greg Demetriou says, is an especially effective way to save money. Demetriou claims presorting mail can secure first-class mail prices as low as $0.36.
