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QR codes make a difference
When it comes to reaching out to customers, one of the best strategies available to marketers is quick response codes.
More and more well known brands are relying on the scannable codes in an effort to better engage customers with smartphones. USA Today reports that companies such as Taco Bell, MTV, Kraft Foods and the Home Shopping Network have all used QR codes to better engage with consumers.
However, not all marketing professionals are quick to jump on the bandwagon.
"I've spent lots of time building my companies and our branding," writes Jeffrey Greene, founder of Miami-based 84 West Studios, in an interview with the newspaper. "So how does it make sense to place a graphic, an ugly one at that, onto your graphically pleasing advertisement only to have it point to your website? The QR code is generic and indistinguishable to your customers from one your competitor has."
QR codes are just one of the many strategies that those in the direct marketing field can use to get a response from the public. Other methods include using address verification software to make sure everything gets where it needs to go.
