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QR codes a major force in modern business
As the world of marketing continues to evolve, businesses are being given new ways to interact with potential and existing customers.
According to a recent study by marketing firm Nellymoser, 23 of the 700 stores canvassed had some sort of quick response code that they allowed customers to scan with smartphones. In addition, it was discovered that seven of the stores featured the QR codes on their front windows.
Those who helped conduct the study said that industries of all shapes and sizes were using the method.
"Fashion, beauty and electronics retailers, which like to be seen as being on trend, are leading the retail industry with their use of QR codes," said Roger Matus, executive vice president at Nellymoser and study co-author. "The trendy nature of the stores using them and their emphasis on lasting engagement with customers are strong indicators of future QR code growth."
Businesses have also found success sending out direct mail with QR codes, while leveraging other tools such as web-to-print. Giving clients the chance to learn more can often lead to higher engagement levels and profits.
