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Printing industry is time-tested

The printing industry has gone through its ups and downs over the years, as emerging technology has shifted the paradigm to a certain extent. However, many firms have been able to weather the storm by embracing emerging tools such as web-to-print systems.

One printing company that was recently honored for its efforts is Allegra Print & Imaging in Arkansas. For the past two decades, Darwin and Lisa Buehler have been running a staff to serve a number of different businesses    

"I’m proud of what we’ve done during the past 20 years," Buehler, vice president of sales and marketing, said in an interview with What They Think. "We share the honor with all of the people who work with us and our dedicated team who have helped us to build our business from the ground up."

While some companies have moved to the digital realm for marketing purposes, many others have stuck with direct mail. Many people enjoy the sensation of being able to hold a piece of advertising in their hands rather than simply clicking a website.