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Postage increases don't have to add to costs
After the United States Postal Service announced price hikes, many small business owners fretted over the idea of paying more for each piece of mail sent out. However, according to some experts, the increase for postage isn't the end of the world.
In an article for The Associated Press, business writer Joyce Rosenberg says that despite the headaches, entrepreneurs with limited capital can save themselves both time and money by sending out pieces of direct mail advertising using tools that could include address validation software.
"You can save time and money on a mailing, depending on what you're sending and who you're mailing it to," she writes. "Let's say you have a fast-food or home cleaning franchise and you want to send coupons to residents in the area. You can get discounts by using standard mail."
By targeting the right audience, businesses will not need to worry about the added cost. In fact, if done effectively, reorganizing a marketing strategy could end up saving more money in the long run.
