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Looking to save some time and maximize resources? Consider using a web-to-print workflow system
When a business is planning a comprehensive direct mail campaign that includes a certain type of printed materials, web-to-print options are intriguing and can also save some money. In fact, web-to-print storefronts have grown dramatically, and web-to-print jobs are expected to double from 2009 totals within the next 18 months.
However, some web-to-print service providers may quickly discover how much time it takes to maintain required workflow and exceed customer expectations while trying to maximize ROI. Using printing software and integrating business solutions may be able to take some pressure off of the web-to-print ecommerce providers by streamlining the process and reducing "value-less touches," according to an article in QuickPrinting Magazine.
"Stop throwing bodies and payroll dollars at mundane tasks like order processing, writing quotes and job dockets, and endless production meetings," Eric Wold, vice president at Datatech SmartSoft, said in the QuickPrinting article.
Datatech SmartSoft has made it a priority to become a resource for web-to-print ecommerce storefronts by the integration of PressWise, an end-to-end print workflow system. The comprehensive system has the ability to manage all interactions a print service provider may encounter, including price quoting and estimating, production management and shipping tools.
Although the idea of software reliance may overwhelm print providers now, it may be a necessary step that not only helps the business' current workflow, but also prepares the provider for the sure shift toward technology in the future.
