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Insurance firm leverages direct mail, other platforms
One of the leading insurance companies recently made headlines after it launched an integrated marketing campaign, using mail, online videos, radio and television to reach as many people as possible.
Direct Marketing News reports that Esurance is rolling out the new effort with the help of advertising agency Leo Burnett. In an email to the source, the firm's PR manager, Danny Miller, said that the well-known company was looking into mobile marketing campaigns as well.
Others within the firm said the effort was being undertaken to show people that the brand, which was recently purchased by Allstate, is focused on giving people quality service along with a good rate.
"We think consumers are tiring of the escalating silliness of many car insurance commercials, many of which focus solely on price," said John Swigart, CMO of Esurance, in a statement.
Taking advantage of multiple platforms when unveiling a marketing campaign, leveraging tools including web-to-print, can help broaden exposure levels and streamline a message for the desired audience. The right advertising effort can go a long way in ensuring profits for years to come.
