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How to plan a strong direct mail campaign
With enough marketing force and address verification software, direct mail campaigns can start a long-lasting relationship between companies and their target audience. The U.S. Postal Service regularly announces new stamps and new initiatives that can help businesses enhance mail they send to consumers on mailing lists. The latest stamp, the second of five featured muscle cars, is reminiscent of many famous races.
The 1969 Dodge Charger Daytona stamp features the bright orange muscle car on the road with "DAYTONA" across its side, according to the Stamp of Approval blog. The Charger is said to be a rare beauty with plenty of horsepower, concealed headlights and a rear-mounted wing. Only 503 Chargers were ever produced. The stamp is part of the America on the Move series that debuts in February. While this treasured stamp collection races ahead, planning a direct mail campaign needs precision and a strong marketing force to back it up.
Planning a direct mail campaign involves more than placing a foot on the pedal and driving. Express Copy outlines the process in multiple steps, starting with the acquisition and maintenance of mailing lists. Asking who the company mail is going to is the first question and, with address verification software, companies can create a list relevant to their target market.
Designing the message and type of card, catalog or other type of mail is the next step. Businesses can make sure their content rings true and effective with consumers by making the message interesting and including a clear call to action. The design and type of mail should be within budget but also present the message in a compelling way. Plan the purpose of the mail campaign and, after sticking to the plan over a sustained period of time, measure the final results.
