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How to create high-quality DIY direct mail
Sometimes the best direct mail route is customizing it with in-house designing and printing. This is often the most cost-effective option and, with address verification software, marketers can make their campaigns personal and meaningful. Reaching target audiences in a thorough and effective manner creates a positive experience for them and builds brand loyalty. Get those creative juices flowing and start planning.
The U.S. Postal Service is indulging in the do-it-yourself spirit this Valentine's Day, according to the Stamp of Approval blog. The blog featured a stamp that was close to its heart: a Valentine card with a flower wreath in commemoration of the first Valentine ever sent by a French nobleman to his wife in 1415. The blog also offers various ideas for DIY Valentines, from Better Homes and Gardens designs to crafting meaningful gifts with candy boxes and envelopes from Martha Stewart's showcase.
For a quality DIY direct mail campaign, the National Federation of Independent Business (NFIB) says that even though companies can produce their own mail, they don't have to do it alone. Employ quality address verification software or check out USPS resources for tips and advice.
But when it comes to creating the piece of mail for as little money as possible, there are several factors to take into account. Be aware of the design, color, copy, postage costs and list accuracy. The NFIB suggests keeping the entire piece of mail simple, using a standard postcard or letter size for easy printing and mailing, write easy-to-follow copy and add only a few colors to make it attractive yet conservative. Save additional costs by cleaning mailing lists for a higher return on investment and getting everything printed with ample time to spare; last-minute printing may cost extra.
