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Growing cyberthreats make customers wary of email
Supply lines are paramount in ensuring a business runs as smoothly as possible. And to many, this means digitizing existing logistical operations. However, a new study from risk specialist Guy Carpenter suggests by converting operations to a digital platform, companies are opening supply lines up to a whole host of new cyber threats.
Traditionally, businesses look at social unrest and inclement weather as the primary drivers behind supply-chain disruptions, but recent data from the Guy Carpenter study challenges those norms. In 2012, 2,644 cyberattacks were reported in the United States alone. That is more than double the number of incidents in 2011, which was already a record-breaking year for such attacks.
The study suggests that cyberattacks have now emerged as the greatest risk posed to supply chains, both international and domestic.
Consumers are also wary of technology
According to a joint study from Constant Contact and Chadwick Martin Bailey, 88 percent of people ages 18 to 30 open email via a mobile device. And for 50 percent of those people, that device is their primary means of viewing email.
Malicious software transmitted through email has become a far too common occurrence, which is why 75 percent of consumers say they're "highly likely" to delete any email that doesn't render or load correctly on their mobile device. As many companies are still transitioning in an attempt to keep pace with the emergence of mobile devices and the evolution of cyberthreats, consumers are more frequently ignoring and/or deleting ill-formatted emails or messages of unfamiliar origins, like advertisers.
To maximize the number of potential customers being reached while simultaneously minimizing the threat of cyberdisruption, companies can adopt efficient direct mailing practices. By using mailing software, companies can consolidate any mailing campaign into a simple, organized system, which automatically removes duplicate addresses and presorts mail, helping users cut costs and keep operations streamlined.
