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Election season relies on direct mail
A variety of businesses and institutions have long relied on sending out mailers to potential clients and donors to increase engagement levels and cash flow. And while in recent years many organizations have moved online for outreach efforts, certain sectors still find direct mail is the best way to reach out to an audience.
As the election heats up, many campaigns will be sending out mailers touting the positions of candidates and reasons people should vote for them. Thanks to relatively new technology such as address validation software, campaigns are able to target voters in the right district without wasting resources.
However, with the U.S. Postal Service dealing with a budget deficit, some have worried about how proposed cuts - such as the elimination of Saturday mail delivery - could affect an election effort.
"When you get close to Election Day you're just running out of days to communicate, and that Saturday can be really critical, especially if you're using direct mail as a tool for response," said Anil Mammen, a Democratic operative, in an interview with Slate. "This makes us even weaker when the speed of response is ever more vital."
