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Direct mail remains relevant for all ages

Despite the inclusion of digital media into the marketing world, direct mail remains a vital part of many effective marketing campaigns.

In research recently released by the marketing firm Quadriga Art, data showed direct mail not only endures in the current market, but also exceeds expectations in many areas. For example, 65 percent of consumers of varying pages have made purchases as a direct result of an advertisement they received through direct mail.

"In today's increasingly competitive, digital and global environment, direct mail remains one of the most potent ways to drive revenue," said Quadriga CEO Mark Schulhof. "Direct mail is a staple for skilled users and increasingly becoming one for marketers who have previously avoided it in favor of all-digital campaigns."

As a testament to direct mail's continued significance in contemporary marketing strategies, last year, advertisers spent upwards of $130 billion on traditional marketing campaigns. What's more, in the same year, the average response rate to parcels sent via direct mail was 4.4 percent for both business-to-business and business-to-consumer organizations, while the response rate for email was significantly lower at 0.12 percent.

Companies hoping to capitalize on the battle-tested benefits of direct mail can invest in mailing software, which can consolidate and streamline postal operations for better efficiency and cost effectiveness.