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Direct mail pays for itself
According to those with deep knowledge of effective marketing, sending out direct mail to the right audience is one of the best ways that businesses can increase a client base.
In a recent article for Forbes, contributor Steve Olenski writes that while some have dismissed direct mail as irrelevant, studies have shown that physical items make more of a connection than digital platforms. He points to a survey conducted by Target Marketing magazine that found direct mail had the best return on investment out of all strategies tested.
"Direct mail surprisingly transcends the age demographic, with younger consumers (the 18- to 34-year-old demographic) preferring to learn about marketing offers via postal mail rather than online sources, according to national survey research from ICOM,” said Lisa Formica, president of FMI, a direct mail marketing and advertising firm, in an interview with Forbes.
Businesses that choose to send out mail to potential customers will be able to use all sorts of tools when implementing direct mail marketing campaigns. Using postal software will make the process as easy as possible and ensure that only the desired audience gets a send out.
