Latest News

Direct mail outreach for nonprofits

Nonprofit organizations rely on a number of different strategies to increase the amount of revenue for a variety of causes. However, since the start of the recession, many people have been forced to cut back on the amount of money they donate.

This has encouraged those in the sector to look at direct mail strategies, often leveraging address validation software to target the right people for specific causes. According to many within the printed materials industry, a well thought-out campaign can make a big difference.

"There are a couple options when trying to compensate for low funds while advertising with direct mail," AccurateLeads said in a statement. "One is trim the fat or become more targeted with the mailing list so that only the donors with the highest probability of giving are sent a mail piece."

When nonprofits try to engage with their audience through direct mail, it is vital to think about which values will resonate most. If it's an older demographic, consider references to old movies or books from their era.