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Direct mail is vital for companies
According to many business experts, taking a multichannel approach to marketing can help companies increase profits and maximize exposure.
In a recent article for Business2Community, Cynthia Fedor writes that one of the most traditional methods of advertising - direct mail - is still a great way for firms to increase audiences and build solid leads when trying to sell goods or services. She writes that leveraging a social media platform, such as Facebook, in conjunction with a piece of printed material could be just what is needed to maximize engagement.
"Direct mail isn’t what it used to be—boring and impersonal,'" she writes. "Thanks to digital printing capabilities, new marketing technologies like QR codes, and an integrated multi-channel approach, direct mail today can be interactive and meaningful. As a result, marketers are recognizing this medium as a critical part of lead-generation campaigns."
Saving money prior to sending out these messages is also important. Using tools such as web-to-print is just one way that businesses can take advantage of technology. Consumers like the idea of being able to hold content in their hands, as digital material can sometimes get lost in cyberspace.
