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Direct mail helps businesses get noticed
It can be difficult for businesses in popular sectors to differentiate themselves in a crowded marketplace. Some firms are able to stay ahead of the competition by sending out detailed brochures that promote their goods and services.
In one recent example, First Niagara Bank sent out a series of printed documents that highlighted the financial institution's free ATM program. The marketing materials that were sent out told the recipients the reasons that the bank was better than competitors.
The advertising campaign was mentioned in a recent column in ABA Bank Marketing, and hailed by those in the industry as an effective method. The company behind the effort, Catalyst, was pleased with the recognition.
"We were delighted to see Catalyst's work reviewed so favorably in ABA Bank Marketing," said Michael Osborn, Catalyst's managing director, in a release. "It's the banking industry's most prestigious marketing publication."
Businesses can leverage a number of different strategies to ensure that more profits are achieved. Using technology including web-to-print will help reduce cost and create winning ad campaigns.
