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Direct mail for many sectors
Those in the printing industry can appeal to a number of different sectors, touting the effectiveness of direct mail when informing the public about products or services being offered. By leveraging tools such as address verification, companies will find it easier to find the right clientele.
In addition to having the right tools, a marketing firm must think about how to best engage, using easy to understand and time-tested techniques. In one recent example, insurance provider Home Value Protection sent out mail to homeowners telling them about its services.
"Our goal in Columbus is to reach close to 50 percent of the homeowners in the Columbus area," said Teri Felix, the firm's chief marketing officer. "This campaign will run for six to seven weeks. We'll slow down and be primarily off air by Thanksgiving."
No matter what sector a business is in, it will likely be relying on products from printing professionals. Sending out the right message can be the difference between long term success and failure.
