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Direct mail campaign helps Little League raise funds
These days, technology has made our lives easier by speeding up the efficiency in which we can accomplish tasks. In certain instances, the world's current technological revolution has made some industries completely unrecognizable from their previous forms, but there are still several lines of business that are just as effective using time-honored methods and direct mail is one.
One could reasonably make the assumption that email and social media have rendered direct mail campaigns useless. But that couldn't be further from the truth. No matter how quickly we're able to transmit messages and data back and forth, sending materials through the mail to customers is still as effective as it has ever been when it comes to marketing.
According to LifeHack, some of the benefits that come from implementing a direct mail campaign versus any other digital marketing methods can be found in mail's ability to help companies accomplish multiple marketing goals and the ease in which success can be measured. Additionally, by using direct mail software, you can easily target specific consumers based on criteria of your choosing that is wide ranging and offers a lot of flexibility.
For example, a recent article in the Hibbing Daily Tribune, a daily news publication based in Minnesota, featured a nonprofit involved with creating community baseball leagues for kids and individuals with disabilities. The group plans on using a direct mail campaign to raise funds.
The Miracle League of the Iron Range has already received sizeable donations from the Minnesota Twins and will use direct mail marketing as a way to reach its fundraising goal of $400,000 in order to cover all of the necessary bases to make the league a successful one. The Hibbing Daily Tribune states the Miracle League of the Iron Range will utilize Facebook, a personalized website and 1,000 mailed letters to help garner more contributions.
