Direct mail and print marketing alive and well
Businesses can become enamored with search engine optimization and internet marketing; however, traditional advertising initiatives such as print marketing and direct mail are still regularly used in the business world, reported Outspoken Media.
The news source said print marketing materials can appeal to recipients because they are tangible, so people can pick them up and read through them, which many consumers prefer over reading material on laptops, smartphones and tablets. Businesses can measure the impact of their print marketing campaign on the internet by keeping track of analytics and using QR codes.
Direct mail is quite similar to print ads, but more focused on a particular demographic. By using postal mailing software with address validation features , marketers can generate an up-to-date list of potential recipients. According to the news source, direct mail can also be enhanced by the internet through the use of personalized URLs on direct mail pieces.
Many dissenters of direct marketing focus on the price hikes that have occurred when it comes to purchasing postage. But thanks to efficiencies in the mailing process, many companies are still seeing significant returns on investment when it comes to these campaigns.