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Digital printing personalizes marketing efforts, ROI
With direct mail marketing becoming enhanced with products such as postal mailing software and address verification software, another way businesses can improve their direct mail reach is through the use of digital printing.
According to a recent blog post from a family-owned New Jersey-based printing company, digital printing allows businesses maximum flexibility when it comes to customizing marketing materials to their customers. Customization has long been a way for companies to stand out from the rest, and web-to-print allows businesses to leverage cutting-edge technology with tried-and-true customized mailings, for increased return on investment.
"You can create individualized content within each mail piece based on your prospect’s demographics and purchasing history," noted the blog. "Digital print processes allow you to pull specific database information into the printing application so that every single one of your recipients gets an offer that is relevant to them."
Customizable signage is another effective tool to increase sales, as was noted in a recent article in the Point of Sale News. The news source cited a Nielsen survey that showed 86 percent of respondents were influenced by store signage in making purchasing decisions.
