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Cosmetics company leverages printed materials
One of the largest cosmetics firms in the world recently made headlines after it decided to implement a direct mail component to its marketing campaign, with the goal of driving more traffic to its website.
Econsultancy reports that L'Oreal is hoping to attract more visitors to its Insider site by sending out more than half a million fliers to potential and existing customers. The advertising effort is being led by digital agency Gyro, which got the major account in May of this year. The leaflets will allow people to not only learn about the major brand's products but also give them information about how to enter contests.
"L'Oreal recently launched a competition that offers three members of the public a chance to star in a television advert for its Casting Creme Gloss products, alongside celebrity spokesperson Cheryl Cole," the news outlet reports.
When firms are able to leverage technology, including address validation software, with traditional printed materials, it can often have a positive impact on the bottom line.
