Latest News

Consumer engagement key to successful outreach efforts

When it comes to implementing an engaging direct mail marketing campaign, companies must streamline outreach efforts and leverage different tools to maintain success.

Among the most essential aspects of any advertising effort is studying the demographic being targeted. If the audience is mainly older people, advertising can help bring them back to a simpler time in their lives, perhaps with a picture of a typewriter or record player and a phrase to the effect of "Remember the Good Old Days." Evoking an emotion, whether it be amusement or empathy, will likely make the client want to learn more about the brand.

If a younger demographic is being targeted, consider adding in links to websites that will give them a digital path to follow. Many people 25 and younger grew up using the internet and are likely to be more receptive to the digital platform.