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Colors make a big difference in print campaigns
According to many experts, one of the most important things in any web to print marketing campaign is the proper use of color to get the message out the right way.
In an article for Digital Output, business expert Melissa Donovan writes that by managing a brand's color effectively, entrepreneurs may see the effort translate in to greater sales. However, to do so, marketers will want to choose a color that makes people feel they can trust the products being sold and the company selling them.
One of the largest printing campaigns in recent memories was when an NBA franchise posted a major banner outside their stadium.
"In Fall 2010, Maloof Sports and Entertainment— - owner of the NBA’s Sacramento Kings— - presented a project that resulted in the largest building wrap Ferrari Color ever created," Donovan wrote for the source. "The wrap, totaling 175x64 feet, consisted of 650 tiles that ultimately measured 12 stories in height."
On a smaller scale, businesses can use color in their marketing campaigns when sending out messages to customers. By having the right address validation software, entrepreneurs can ensure their ads get to their target audience.
