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Clear and concise communication a plus in direct mail efforts
Even in the face of rapid technology adoption, direct mail is still an effective marketing tool used by many businesses.
According to Entrepreneur magazine, direct mail consists of sales letters, catalogs, brochures and other materials that are mailed to consumers in an effort to market different products and services. Despite email and other technological innovations that have advanced communication between brands and consumers, direct mail is still one of the more profitable and effective advertising methods.
On its website, the United States Postal Service lists a number of ways direct mail campaigns can help grow business. One of the primary benefits can be found in the fact that it is inexpensive and easy to implement, especially if direct mail software is used.
Other advantages given by the USPS include that direct mail campaigns are both measurable and tangible. Companies that use this marketing strategy can determine how many people actually received the advertisement and responded in some form or fashion, and by sending physical items through the mail, companies have the added confidence of knowing their messages will be seen by the right consumers.
One of the industries that benefits greatly from direct mail is real estate. According to the National Association of Realtors, 20 percent of agents use it as a marketing tool. As a general guide, the website offers several tips on how to create effective campaigns, regardless of industry.
The most important piece of advice is to be sure to proofread materials thoroughly and make the necessary edits. When communicating with customers, it's easy to miss out on a possible connection by not taking the time to deliver your message in a clear, concise and professional way. However, all of this information reveals the power of direct mail and it shouldn't be taken for granted.
