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Canada Post looks to e-commerce for improved profits
The Globe and Mail reported Canada Post is shifting its focus to individuals who shop primarily online. The move toward e-commerce suggests that companies should invest in address verification software to ensure the recipients get direct mail information, as the postal service is targeting consumers that are interested in utilizing its online platform for package delivery.
The Globe and Mail highlighted the fact that physical mail comprises 51 percent of its revenue, but that number has recently gone down. With the agency looking to e-commerce as an improved source of revenue, service for traditional letters and marketing mailers may not be as strong as before. This means companies will have to validate the addresses of their items to avoid any delay in service. The strategy undertaken by Canada Post follows the overall trend in the country, where online shopping sales in 2012 are estimated at around $21.5 billion Canadian, according to The Financial Post.
The Canadian agency is looking to compete with other e-commerce retailers for a larger revenue stream. Online shopping is increasingly popular for consumers in Canada. Businesses continue to depend on direct mail marketing to generate leads for sales and should invest in mailing software to ensure consistent service.
