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Canada Post adjusts to challenging weather conditions
Weather conditions all over the country have been more trying than most years, causing mail delivery challenges left and right. This can be a problem because many people rely on the timely arrival of their necessities, but it also means that many companies will have to adjust their mailing campaign strategies. Postal services have already been criticized for having delays with mail and shipped items, but adjusting to the weather and understanding how to deliver in adverse conditions will help moving forward.
The Global News reported that Canada Post has been deterred in the past month or two because of extreme weather, such as ice storms and heavy snowfall. Customers did not receive their mail on time, and the holidays proved particularly challenging. However, the Postal Service has recognized the need for change and has released a statement saying that it is going to try everything in its power to deliver in a timely manner to make customers happy.To do so, the organization is going to monitor the weather and deploy mail carriers accordingly. This will help keep all mail plans organized properly. If a post office is not able to deliver on a particular day, Canada Post will tell the media to send out alerts to local citizens. Communication is key and part of the plan to better serve customers throughout the country.
As Canada Post adjusts its delivery schedule, companies can also alter their routines to make sure there is flexibility built into their marketing programs. If more businesses rely on address verification, a simple and easy-to-change promotional strategy and smart direct mail strategies, they will be able to see success over the long run. Being able to adapt to one's environment and move with the punches will allow companies to take on any challenge and move forward without batting an eye.
