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Advertisers still show affinity for print ads
Many marketers may have a perception that print ads in newspapers and magazines are a dying breed of advertising, but recent statistics from a slideshow presented by Mary Meeker from venture capital firm KPCB indicate that advertisers still have a love for print ads.
According to the slideshow, described by the Atlantic, print publications still get 25 times more ad money than mobile platforms and slightly more than double the amount of money brought in by radio. These statistics illustrated that print ads are far from falling out of existence.
Another statistic referenced by the slideshow is average revenue per user, which tells entities how much money they are making from a typical customer, reported The Atlantic. The slideshow stated that newspapers make $215.84 in ARPU. To give that number some context, Facebook makes $4.84 in APRU, while Twitter pockets $2.96.This raises a key question that marketers consider when opting for printed materials - as the Atlantic phrased it, "Can you convince marketing firms that an eyeball on a screen is worth an eyeball on paper?"
Business owners who want to take advantage of "eyeballs on paper" can consider web-to-print software, which can make it easier to get high-quality direct mail pieces in the hands of potential customers.
