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Address verification makes mailing quick and efficient
Companies are always looking for new ways to be at the forefront, if not ahead, of quickly evolving consumer trends. But this requires internal communication and procedure to be at an all-time high. Successfully capitalizing on new consumer trends means marketers should improve any and all strategies for direct mail campaigns. Starting with address verification, companies can make sure they contact the intended audience and, when it comes time, move into creating compelling content.
In a manner similar to marketers, the U.S. Postal Service is also emphasizing speed and efficiency. In commemoration of the 100th birthday of New York City's Grand Central Station, the USPS is featuring the Grand Central Terminal on its Express Mail stamp. The station first opened on February 2, 1913, and is recognized as "one of the most majestic public spaces in the world," says the Stamp of Approval blog. The terminal was an important factor in the progression of railway transportation.
The Express Mail stamp reflects the progress taken to improve the country's travel, not unlike the way direct marketers should look to enhance the manner of their direct marketing campaigns. A pivotal aspect of any cost-effective and efficient direct mail tactic is address verification software, in which marketers can accurately address and send a well-written letter or informative brochure to a client or prospective customer. Forbes says a cheap way to strengthen ties is by writing a simple, yet elegantly worded letter. The magic of a tangible piece of communication is incomparable to other channels. Addressing the variety of customers in a database and sending them personal mail can grow a relationship, and a fast delivery ensures contact in a speedy manner.
