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3D printing goes mainstream

For companies that look toward the latest and greatest printing technology, the newest innovation may start to become more affordable and available. More printers are starting to invest in 3D technology and a few U.S. retailers are selling printers with the enhanced feature at lower prices. Businesses that are already onboard with web-to-print software may begin to see marketers use 3D printing in direct mail campaigns. Since the innovation is still relatively expensive, investing in Postal Address Verification software can help companies cut costs. 

According to TechCrunch, Amazon opened an online store specific to 3D printers and their accessories. The printers advertised in the store are still more than $1,000 each, with one costing nearly $3,000. However, 3D printing technology is not limited to the online world - brick-and-mortar retailers are selling the innovation as well. TechCrunch reports Staples is one of the merchants investing in the technology, and factories making the printers are on the rise across the country.

For example, MakerBot built a manufacturing headquarters in New York customizing in 3D printing, according to The Guardian.

While it may be a while yet before marketers start to invest in 3D printing for direct mail campaigns, it may become a viable advertising in the future. If so, address validation software will be crucial to staying within budget.