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3 types of direct mail to send in bulk

Companies using address validation software during their bulk mailings already have the advantage over competitors in regards to reaching customers. The U.S. Postal Service has minimum requirements for bulk business mailing, so understanding which types of direct mail benefit the most from bulk mailings can help drive sales and boost consumer retention. Here are just a few categories of direct mail that can be sent in bulk.

1. Postcards
Postcards boast many benefits over larger formats, like their variety, content options and compact size. This direct mail tool offers companies the opportunity to reach a large amount of people for less money, allowing businesses to invest in creative design elements and develop content that engages consumers.

2. Newsletters
A company's newsletter is relevant to all direct mail subscribers regardless of which mailing list they belong to. Printing and sending newsletters in bulk gives businesses the ability to focus on other marketing campaigns and provide all consumers on the mailing list the ability to stay updated on the company. 

3. Event calendars
Event calendars sometimes change frequently, making it impractical to include them in newsletters. However, bulk mail is a great way to spread awareness about events to a large group of people. Event calendars are appropriate for all mailing lists, as consumers often decide to go to activities they might not have attended otherwise after learning about them through an event calendar mail piece.